One of the most dynamic aspects of digital media marketing is undoubtedly SEO, which is why it is trending for all valid reasons. Google is always working on updating its ranking algorithms to give users a better and most relevant search engine experience. This is a great opportunity for digital marketers to make the best out of it and reevaluate the social media strategies as per the client’s requirements. There are many affordable SEO services California which have the right industry expertise and experience and can offer you the best suitable digital marketing strategies for your brand.
The Latest SEO Trends in 2023 To Watch Out For!
The New “E” in EEAT:
As per the latest update in Dec 2022, the popular acronym of Google, “EAT”- (Expertise, Authority, Trust), has got an additional “E,” which is symbolic of the Experience aspect. It means that from now on, Google will also evaluate the creator’s experience while scrutinising the quality of the content created by the user. With the additional E added as an experience aspect, Google wants to know whether the creator has first-hand knowledge or experience of the content created or not.
Audience Targeted Content:
SEO content is going haphazard and is proliferating. There was a strict need to manage this, and this is why Google is giving so much emphasis on the experience aspect. Now if a website collaborated with an affordable SEO service in Maryland which is having financial content posts something other than its related topics, google crawlers are going to get suspicious. Therefore, if in 2023, you really wish to rank your website higher, you must start creating appropriate content as per your website subject.
Right Emphasis On Author Authority:
One of the other reasons why Google has started to give emphasis on experience is the sudden increase in the auto-generated content ranking mainly in the SERPs. The main concern of Google in the year 2023 is to make sure that the content created is by the real people by keeping real emphasis in mind. Now, while creating content, make sure that you include the author bio, create the right pages and menu, and simultaneously add and link the social media accounts of the creator.
Helpful and Satisfying Content:
The August 2022 update in Google is one of the big algorithm updates that will change how we should create content in 2023. Since its inception, Google has focussed on creating high-quality and valuable content for its users. And now, with the new addition of producing helpful content, users should feel satisfied whenever they go through the content in SERPs ranking.
The Artificially Intelligent Content:
Irrespective of all the recent updates of Google that talks about combating auto-generated content, artificially intelligent content will see a rise in the year 2023. Some of the best and top-ranking seo services in Maryland can help you create the best content. And drive the maximum website traffic of potential customers.
